Field Marketing Manager
About the role
Field Marketing Manager Re-Bath | New Jersey, Delaware & Maryland Employment Type: Full-Time Location: Field-Based – New Jersey, Delaware & Maryland Compensation: $75,000–$80,000 Base Salary | Up to $100,000 Total Compensation About Re-Bath Re-Bath is a leading bathroom remodeling company providing complete remodeling solutions from design through installation. Through its National Big-Box Retail partnerships, Re-Bath brings its remodeling services directly to homeowners throughout New Jersey, Delaware, and Maryland. As the company continues to expand these partnerships, Re-Bath is seeking a highly energetic and results-driven Field Marketing Manager to strengthen retail relationships, develop field teams, increase lead generation, and improve store-level performance. The Opportunity The Field Marketing Manager will lead Re-Bath’s National Big-Box Retail partnerships across New Jersey, Delaware, and Maryland. This is a hands-on, field-based leadership position. Rather than managing from behind a desk, you will spend significant time inside retail locations building relationships, coaching Brand Ambassadors, training store associates, analyzing performance, and identifying opportunities to generate more qualified leads. The objective is straightforward: Store Associate Engagement → Quality Leads → Appointments → Sales Success in this position is not measured simply by completing store visits. The Field Marketing Manager is expected to make each location perform better by strengthening relationships, developing people, and turning performance data into measurable improvements. What You’ll Own Field Team Leadership Manage, coach, motivate, and develop Brand Ambassadors across multiple retail locations. Establish clear expectations around customer engagement, activity, lead generation, and performance. Conduct regular field training and coaching sessions. Identify performance gaps and provide actionable feedback. Recognize successful behaviors and replicate them across additional locations. Retail Partner Relationships Build strong relationships with store managers, department managers, and sales associates. Serve as a key field representative for Re-Bath’s retail partnerships. Maintain strong visibility and engagement across assigned stores. Develop relationships that encourage store associates to actively identify and refer bathroom remodeling opportunities. Training & Development Train retail store associates on Re-Bath’s services and value proposition. Teach associates how to recognize potential bathroom remodeling customers. Coach Brand Ambassadors on customer engagement and lead-generation techniques. Create excitement and engagement around the Re-Bath program within retail locations. Lead Generation & Sales Performance Drive consistent generation of qualified remodeling leads. Monitor lead volume, quality, appointments, and results by location. Identify underperforming stores and develop targeted improvement plans. Analyze what top-performing stores are doing successfully and implement those practices across the territory. Maintain a strong focus on converting retail engagement into measurable business results. Performance Management Use performance data to identify trends, opportunities, and areas requiring improvement. Hold field representatives accountable for established expectations. Develop action plans for locations or individuals that are not meeting performance goals. Track improvements and adjust strategies based on results. Events & Local Marketing Participate in home shows, retail events, and other lead-generation activities. Support local marketing initiatives throughout the territory. Represent Re-Bath professionally with retail partners, customers, and community members. What We’re Looking For Required Qualifications 3+ years of experience in field marketing, retail marketing, brand ambassador programs, sales management, or a related field. Experience managing, coaching, or motivating Brand Ambassadors, field employees, or sales representatives. Strong background in lead generation, sales, or customer engagement. Demonstrated ability to improve performance through coaching and accountability. Strong communication, presentation, and relationship-building skills. Ability to analyze performance data and translate insights into action. Comfortable interacting with store associates, managers, field employees, and customers. Valid driver’s license and reliable transportation. Ability and willingness to travel extensively throughout New Jersey, Delaware, and Maryland. A college degree is not required for candidates with the appropriate experience and demonstrated track record. Strongly Preferred Experience working with major big-box retailers. Previous experience leading Brand Ambassador programs. Multi-location or multi-territory field leadership experience. Background in retail sales, field sales, or retail lead generation. Experience improving performance across underperforming retail locations. Home improvement, remodeling, or related consumer-services experience. Relevant previous titles may include: Field Marketing Manager Field Sales Manager Territory Sales Manager District Sales Manager Brand Ambassador Manager Brand Ambassador The Right Person The successful candidate is highly visible, energetic, persuasive, and comfortable building relationships with people at every level of a retail organization. They are someone who naturally starts conversations, creates excitement, motivates others, and takes ownership of results. They should be: Outgoing: Comfortable engaging with customers, associates, and managers. Energetic: Brings enthusiasm and momentum into every location. Persuasive: Knows how to generate excitement and encourage participation. Motivational: Can coach others and inspire stronger performance. Confident: Comfortable conducting training and communicating with store leadership. Competitive & Results-Oriented: Focused on improving measurable outcomes. Accountable: Takes ownership of both strong and underperforming results. This role is particularly well suited for someone who enjoys being in the field, developing people, strengthening retail relationships, and seeing their work translate directly into leads, appointments, and sales. Compensation & Benefits $75,000–$80,000 base salary Up to $100,000 total compensation potential Performance-based bonus opportunity Company vehicle reimbursement program Travel expenses covered Health, dental, and vision insurance 401(k) Paid time off Why Join Re-Bath This position plays a critical role in the continued growth of Re-Bath’s National Big-Box Retail partnerships throughout New Jersey, Delaware, and Maryland. For a field marketing or sales leader who enjoys retail, coaching, relationship building, and measurable performance improvement, this role offers the opportunity to directly influence the growth of a major territory.
Required skills
team management, sales, lead generation, customer engagement, outside sales